B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
81%
81% -- click through rate increase for brands using integrated email and SMS (Klaviyo case) (2024)
One brand that combined email and SMS channels reported an 81% increase in click-through rates.
- Single brand case study cited from Klaviyo
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Lighthouse Research Team
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Source verified
Evidence graded
Value
81%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Klaviyo
Primary
Tier C
https://www.disrupt.co.kr/en/blog-post/2024nyeon-imeilgwa-sms-tonghabi-jungyohan-iyu ↗
Source Article
Why Email and SMS Integration Matters in 2024
Why Email and SMS Integration Matters in 2024
2024-08-16
Today's customers want more personalized and immediate communication, and marketers are seeking strategies to meet these expectations. The integration of email and SMS campaigns is emerging as a powerful tool to satisfy these needs. Combining …
Original Research
Klaviyo
· Original study ↗
Methodology
Single brand case study cited from Klaviyo
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
brands using integrated email and SMS (Klaviyo case): 81% click through rate increase. Source: Klaviyo (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-sms-integration-ctr-increase-81
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<blockquote cite="https://lighthousedata.io/data/email-sms-integration-ctr-increase-81" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>81%</strong> -- click through rate increase for brands using integrated email and SMS (Klaviyo case)<br><small>Source: Klaviyo (2024) · <a href="https://lighthousedata.io/data/email-sms-integration-ctr-increase-81" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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