B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
32.3%
32.3% -- click through rate increase for Google Search results (2025)
Lighthouse Research Team
Last verified:
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Evidence graded
Value
32.3%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Source Article
Google Guaranteed & Google Screened Badge Boost Website Rank - Plan Left
Building trust with potential customers begins on the search results page. Google Guaranteed and Google Screened badges are essential for optimizing local and off-page SEO, enhancing brand trust, and attracting more customers. With research showing that moving up one place on the SERPs increases CTR…
Methodology
Cited research on SERP position impact on CTR; original study not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google Search results: 32.3% click through rate increase. Source: (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/serp-position-ctr-increase-32-3
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<blockquote cite="https://lighthousedata.io/data/serp-position-ctr-increase-32-3" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>32.3%</strong> -- click through rate increase for Google Search results<br><small>Source: (2025) · <a href="https://lighthousedata.io/data/serp-position-ctr-increase-32-3" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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