B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Aging

18%

18% -- click through rate increase for companies optimizing email campaigns (2024)

2024  · HubSpot

Companies that regularly optimize their email campaigns experience an 18% increase in click-through rates.

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Attribution: HubSpot View source
Lighthouse Research Team
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Source verified Evidence graded
Value
18%
Unit
Percentage
Data Vintage
2024
Entity
companies optimizing email campaigns
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
HubSpot Primary Tier C
https://passivetactics.com/how-to-create-high-converting-email-sequences-with-jasper-ai/ ↗
Confidence: 48/100 Vintage: 2024 Channel: Deep Crawl
Source Article
How To Create High-Converting Email Sequences With Jasper AI?
Are you struggling to spark engagement and drive conversions with your email marketing efforts? Look no further than Jasper AI, the innovative platform that promises to revolutionize your approach to creating high-converting email sequences. With its intuitive interface and intelligent algorithms, J…
Original Research
HubSpot · Original study ↗

Cited as 'a recent study by HubSpot'; original methodology not stated

Methodology documented
Industrymarketing
Plain Text
companies optimizing email campaigns: 18% click through rate increase. Source: HubSpot (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-ctr-increase-optimization
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<blockquote cite="https://lighthousedata.io/data/email-ctr-increase-optimization" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>18%</strong> -- click through rate increase for companies optimizing email campaigns<br><small>Source: HubSpot (2024) · <a href="https://lighthousedata.io/data/email-ctr-increase-optimization" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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