B
Evidence Grade B
Graded
under review
Safe to Cite
Aging
14%
14% -- click through rate increase for personalized email messages (2024)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
14%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
mcmarketingcompany.com
Primary
Tier C
https://www.mcmarketingcompany.com/email-marketing-trends-for-business ↗
Source Article
Email Marketing Trends for Businesses - Best Marketing Company CA
Over the years, email marketing has changed drastically – and for the better! Email features, tools, and builders have advanced, helping companies achieve their sales goals and communication benchmarks. While these upgrades will improve your overall email marketing strategy, you must watch and incor…
Original Research
mcmarketingcompany.com
· Original study ↗
Methodology
Cited by blog as 'reports have stated'; original study unidentified
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
personalized email messages: 14% click through rate increase. Source: mcmarketingcompany.com (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/personalized-email-ctr-increase
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<blockquote cite="https://lighthousedata.io/data/personalized-email-ctr-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>14%</strong> -- click through rate increase for personalized email messages<br><small>Source: mcmarketingcompany.com (2024) · <a href="https://lighthousedata.io/data/personalized-email-ctr-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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