B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
65%
65% -- click through rate increase for email marketers using original research landing pages (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
65%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Content Marketing Institute
Primary
Tier C
https://emailmastery.org/email-marketing-glossary/content/ ↗
Source Article
Content
What is the definition of ‘content’?
In a general context, “content” refers to the information and experiences that are directed towards an end-user or audience. It’s a broad term that can encompass text, images, videos, audio, and interactive elements used in various mediums such as websites, books…
Original Research
Content Marketing Institute
· Original study ↗
Methodology
Study by Content Marketing Institute, as cited by Email Mastery glossary
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
email marketers using original research landing pages: 65% click through rate increase. Source: Content Marketing Institute (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-ctr-increase-original-research
HTML Embed
<blockquote cite="https://lighthousedata.io/data/email-ctr-increase-original-research" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>65%</strong> -- click through rate increase for email marketers using original research landing pages<br><small>Source: Content Marketing Institute (2025) · <a href="https://lighthousedata.io/data/email-ctr-increase-original-research" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.