Open Rate
Statistics & Benchmarks

Verified open rate data across 5 regions. Sourced from primary research and validated with evidence grading.

57 data points · 5 regions · Updated 2026-10-02

Compare by Region

Global Region

53 stats
email sequences (control) marketing
22.000000%
Percentage 2026
email marketing in the pet care industry B2C
37.140000%
Percentage 2026
email campaigns All
34.230000%
Percentage 2026
email campaign sending 40000 emails at once
14.930000%
Percentage 2026
email marketing
35.630000%
Percentage 2023
birthday emails eCommerce
89.000000%
Percentage 2022
welcome sequence emails marketing
40.000000%
Percentage 2026
outbound email campaign marketing
42.670000%
Percentage 2026
generic email blasts in real estate Real Estate
1.000000%
Percentage 2026
SMS campaigns All
98.000000%
Percentage 2025
custom automation campaigns marketing
50.890000%
Percentage 2020
generic email campaigns
15.000000%
Percentage 2024
email campaigns marketing
23.400000%
Percentage 2022
Brand App Beacon Notifications Retail
30.000000%
Percentage 2023
Whatsapp Campaigns marketing
80.000000%
Percentage 2026
WhatsApp messages marketing
95.000000%
Percentage 2026
Trashie's warm-up emails marketing
56.000000%
Percentage 2022
email messages marketing
20.000000%
Percentage 2022
Beacon Notifications Retail
22.500000%
Percentage 2023
Third Party Beacon Notifications Retail
15.000000%
Percentage 2023
WhatsApp messages marketing
95.000000%
Percentage 2025
HubSpot's cold email campaign SaaS
57.000000%
Percentage 2019
Instantly marketing
55.970000%
Percentage 2023
email alerts
20.000000%
Percentage 2026
upsell and cross-sell emails
61.700000%
Percentage 2023
email marketing for law firms
22.000000%
Percentage 2026
customers opening emails with proper subject lines
33.000000%
Percentage 2026
WhatsApp worldwide B2B
98.000000%
Percentage 2026
February email campaigns
17.900000%
Percentage 2018
SMS and WhatsApp marketing
98.000000%
Percentage 2026
push notifications marketing
20.000000%
Percentage 2026
LinkedIn newsletters Media
45.000000%
Percentage 2024
Reply.io marketing
44.800000%
Percentage 2023
DeepSeek app marketing
48.000000%
Percentage Q1 2025
Revnew’s June 2023 campaign
80.000000%
Percentage June 2023
WhatsApp Broadcast Messages marketing
98.000000%
Percentage 2026
Handwritten letters marketing
90.000000%
Percentage 2026
Publishers on beehiiv marketing
41.000000%
Percentage 2025
portfolio
43.470000%
Percentage April 2026
WhatsApp broadcast campaign marketing
92.000000%
Percentage 2021
WhatsApp messages marketing
98.000000%
Percentage 2021
North America email campaigns marketing
22.200000%
Percentage Q2 2011
United States Startups
21.000000%
Percentage 2026
B2B marketing agency
45.000000%
Percentage 2025
publisher newsletters
22.000000%
Percentage 2024
Jubilee Scents
34.000000%
Percentage 2025
B2B outreach messages with personalized subject lines
28.000000%
Percentage 2026
Branch deep linking
52.500000%
Percentage 2026
State of Content Marketing report email
6.700000%
Percentage Jan 15, 2020
SignalHire Email Sequences
41.000000%
Percentage Q3 2025
niche technical or professional newsletters
45.000000%
Percentage 2024
non-profit mobile campaigns marketing
17.000000%
Percentage Q2 2014
text messages marketing
90.000000%
Percentage 2015

BR Region

1 stat
well-crafted emails marketing
30.000000%
Percentage 2026

EMEA Region

1 stat
MAIF RCS campaigns Insurance
85.000000%
Percentage 2023

US Region

1 stat
SMS Retail
98.000000%
Percentage 2022

UK Region

1 stat
direct mail pieces Retail
65.000000%
Percentage 2017

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