B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
89%
89% -- open rate for birthday emails (2022)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
89%
Unit
Percentage
Data Vintage
2022
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Sources (3)
Experian
Primary
Tier B
https://www.experian.com/blogs/industry-views/consumer-information/email-marketing/email-marketing-s… ↗
Source Article
Birthday email marketing - Ortto
Birthday emails are one of the best weapons in an email marketer’s arsenal. The idea is simple: businesses (typically ecommerce businesses) send birthday wishes to customers on their special day to increase engagement and brand loyalty and, ultimately, boost sales.
In the spirit of birthdays, birthd…
Also cited by
forbes.com
https://www.forbes.com/
2026-08-19
brevo.com
https://www.brevo.com/
2026-08-19
Original Research
Experian
· Original study ↗
Methodology
According to a report by Experian
Segmentation
IndustryeCommerce
RegionGlobal
RoleAll marketers
Channelemail
Cite this stat
Plain Text
birthday emails: 89% open rate. Source: Experian (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/birthday-email-marketing-89-percent-open-rates
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<blockquote cite="https://lighthousedata.io/data/birthday-email-marketing-89-percent-open-rates" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>89%</strong> -- open rate for birthday emails<br><small>Source: Experian (2022) · <a href="https://lighthousedata.io/data/birthday-email-marketing-89-percent-open-rates" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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