B
Evidence Grade B
Graded
under review
Safe to Cite
Current
42.67%
42.67% -- open rate for outbound email campaign (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
42.67%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Prospeo
Primary
Tier B
https://prospeo.io/s/outbound-email-campaign ↗
Source Article
Outbound Email Campaign Guide: Get Replies in 2026
How to Run an Outbound Email Campaign That Gets Replies in 2026
You launched an outbound email campaign last Tuesday - 200 emails from a fresh domain. Zero replies. A 14% bounce rate. Google's now flagging your sending domain.
The campaign didn't fail because your copy was bad. It failed because you…
Original Research
Prospeo
· Original study ↗
Methodology
Campaign with 6-8 sentences per email.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
outbound email campaign: 42.67% open rate. Source: Prospeo (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/outbound-email-campaign-2026-open-rate
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<blockquote cite="https://lighthousedata.io/data/outbound-email-campaign-2026-open-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>42.67%</strong> -- open rate for outbound email campaign<br><small>Source: Prospeo (2026) · <a href="https://lighthousedata.io/data/outbound-email-campaign-2026-open-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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