C
Evidence Grade C
Use with Hedging
Dated
98%
98% -- open rate for WhatsApp messages (2021)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
98%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
50
Source Trust
50
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Sources (3)
SendApp
Primary
Tier B
https://sendapp.live/it/2021/02/22/whatsapp-marketing-guide-sendapp/ ↗
Source Article
WhatsApp Marketing: Campaigns and Examples
WhatsApp Business API: Complete Guide to Getting Started
Learn everything you need to know to get started with WhatsApp Business API and how to integrate it into your existing systems
Maximize the impact of your WhatsApp marketing campaigns and explore real-world examples to effectively reach your t…
Also cited by
2026-08-14
2026-08-14
Original Research
SendApp
· Original study ↗
Methodology
Average industry rate for WhatsApp messages, compared to ~30% for emails.
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2021 (current) | 98% | |
| 2026 | 95% | -3.1% |
Segmentation
Industrymarketing
Cite this stat
Suggested hedging: According to limited, single-source data, based on claims without stated methodology, with unverified sample sizes...
Plain Text
WhatsApp messages: 98% open rate. Source: SendApp (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/whatsapp-open-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/whatsapp-open-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>98%</strong> -- open rate for WhatsApp messages<br><small>Source: SendApp (2021) · <a href="https://lighthousedata.io/data/whatsapp-open-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.