B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
90%
90% -- whatsapp open rate for WhatsApp messages in India (2025)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
86
Source
Scale Growth Digital
Primary
Tier A
https://scalegrowth.digital/resources/diwali-marketing-ideas/ ↗
Source Article
20 Diwali Marketing Ideas for India's Festive Season - Scale Growth Digital
Ideas & Examples
Practical Diwali marketing ideas for Indian brands across social media, email, WhatsApp, influencer campaigns, and corporate gifting. Each idea includes the mechanic, the data, and the timeline. Built for the market where Diwali 2025 generated over Rs 6 lakh crore in retail sales.
L…
Original Research
Scale Growth Digital
· Original study ↗
Methodology
Compared to 15-25% for email.
Methodology documented
Segmentation
Channelrss_feed
Cite this stat
Plain Text
WhatsApp messages in India: 90% whatsapp open rate. Source: Scale Growth Digital (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/whatsapp-open-rate
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<blockquote cite="https://lighthousedata.io/data/whatsapp-open-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- whatsapp open rate for WhatsApp messages in India<br><small>Source: Scale Growth Digital (2025) · <a href="https://lighthousedata.io/data/whatsapp-open-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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