B
Evidence Grade B
Safe to Cite
Dated
20%
20% -- open rate for email messages (2022)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
30
Freshness
95
Sources (2)
Cartly Pro
Primary
Tier B
https://cartly-pro.com/blogs/shopify-tips/mastering-sms-abandoned-cart-recovery-for-shopify-stores ↗
Source Article
SMS Abandoned Cart Shopify: Best Recovery Strategies
Table of Contents
- Introduction
- Understanding the Root of Abandonment Before You Text
- Why SMS is a High-Leverage Tool for Shopify
- Clarify the Goal: Defining Success for Your SMS Strategy
- Steps to Implement Your SMS Abandoned Cart Sequence
- Designing the Message: Text vs. MMS
- Risks, Integ…
Also cited by
2026-08-25
Original Research
Cartly Pro
· Original study ↗
Segmentation
Industrymarketing
Cite this stat
Plain Text
email messages: 20% open rate. Source: Cartly Pro (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email_open_rates
HTML Embed
<blockquote cite="https://lighthousedata.io/data/email_open_rates" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- open rate for email messages<br><small>Source: Cartly Pro (2022) · <a href="https://lighthousedata.io/data/email_open_rates" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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