B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
92%
92% -- open rate for WhatsApp broadcast campaign (2021)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
92%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
30
Freshness
95
Sources (3)
Owlclaw
Primary
Tier A
https://owlclaw.com/definitions/whatsapp-marketing/ ↗
Source Article
WhatsApp Marketing — Definition
automation
WhatsApp Marketing
Definition
WhatsApp marketing is the use of WhatsApp's messaging platform for business marketing — including broadcast campaigns, automated chatbots, lead nurturing sequences, and customer support — leveraging the 85–95% open rates unique to WhatsApp in the Indian marke…
Also cited by
forbes.com
https://www.forbes.com/
2026-08-19
brevo.com
https://www.brevo.com/
2026-08-19
Original Research
Owlclaw
· Original study ↗
Segmentation
Industrymarketing
Cite this stat
Plain Text
WhatsApp broadcast campaign: 92% open rate. Source: Owlclaw (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/whatsapp-open-rate-example
HTML Embed
<blockquote cite="https://lighthousedata.io/data/whatsapp-open-rate-example" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>92%</strong> -- open rate for WhatsApp broadcast campaign<br><small>Source: Owlclaw (2021) · <a href="https://lighthousedata.io/data/whatsapp-open-rate-example" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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