B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
1%
1% -- open rate for generic email blasts in real estate (2026)
Generic email blasts sent to random contacts in real estate typically achieve an open rate of 1-2%.
- Represents the lower end of the typical 1-2% range for untargeted blasts
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
1%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
93
Source
Blastrow
Primary
Tier B
https://www.blastrow.com/blog/email-blast-vs-email-newsletter-for-real-estate-what-actually-gets-lis… ↗
Source Article
Email Blast vs. Email Newsletter for Real Estate: What Actually Gets Listings in 2026
Email Blast vs. Email Newsletter for Real Estate: What Actually Gets Listings in 2026
Learn the key differences between email blasts and newsletters for real estate marketing. Discover when to use each, how they impact lead generation and listings, and how to combine both into a high-performing emai…
Original Research
Blastrow
· Original study ↗
Methodology
Untargeted blasts to random contacts.
Methodology documented
Segmentation
IndustryReal Estate
RoleAll marketers
Channelemail
Cite this stat
Plain Text
generic email blasts in real estate: 1% open rate. Source: Blastrow (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/untargeted-email-blast-open-rates
HTML Embed
<blockquote cite="https://lighthousedata.io/data/untargeted-email-blast-open-rates" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1%</strong> -- open rate for generic email blasts in real estate<br><small>Source: Blastrow (2026) · <a href="https://lighthousedata.io/data/untargeted-email-blast-open-rates" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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