C
Evidence Grade C
Use with Hedging
Current
98%
98% -- open rate for SMS and WhatsApp (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
98%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
Aircall
Primary
Tier B
https://aircall.io/blog/whatsapp-vs-sms-for-cx/ ↗
Source Article
WhatsApp vs. SMS for CX: The Ultimate Guide for Support & Sales
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Also cited by
2026-08-27
Original Research
Aircall
· Original study ↗
Methodology
Open rates for both SMS and WhatsApp are high, with WhatsApp offering higher engagement.
Segmentation
Industrymarketing
Cite this stat
Suggested hedging: According to limited, single-source data, based on claims without stated methodology, with unverified sample sizes...
Plain Text
SMS and WhatsApp: 98% open rate. Source: Aircall (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/whatsappsms-cx-open-rates
HTML Embed
<blockquote cite="https://lighthousedata.io/data/whatsappsms-cx-open-rates" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>98%</strong> -- open rate for SMS and WhatsApp<br><small>Source: Aircall (2026) · <a href="https://lighthousedata.io/data/whatsappsms-cx-open-rates" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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