B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
43.47%
43.47% -- open rate for portfolio (April 2026)
The portfolio weighted average open rate across 13 e-commerce brands was 43.47% in April 2026.
- Influenced by Apple's Mail Privacy Protection
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
43.47%
Unit
Percentage
Data Vintage
April 2026
Entity
Sample Size
13
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
76
Source
bsandco.us
Primary
Tier A
https://bsandco.us/blog-post/ecommerce-email-marketing-benchmarks-april-2026 ↗
Source Article
Email Marketing Benchmarks — April 2026
Email Marketing Benchmarks — April 2026
Looking for the latest? See our May 2026 email marketing benchmarks — campaigns retook the revenue lead on a seasonal surge.
These are our April 2026 email marketing benchmarks — real data from 13 e-commerce brands and 7.5 million emails. The headline: two of …
Original Research
bsandco.us
· Original study ↗
Methodology
Aggregated data from 13 e-commerce brands
Methodology documented
Segmentation
Channelrss_feed
Cite this stat
Plain Text
portfolio: 43.47% open rate. Source: bsandco.us (April 2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/open-rate-april-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/open-rate-april-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>43.47%</strong> -- open rate for portfolio<br><small>Source: bsandco.us (April 2026) · <a href="https://lighthousedata.io/data/open-rate-april-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.