B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
98%
98% -- open rate for WhatsApp Broadcast Messages (2026)
Messages sent through WhatsApp typically achieve a 98% open rate.
- Typically achieved by messages sent through WhatsApp
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
98%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
AiSensy
Primary
Tier A
https://m.aisensy.com/blog/whatsapp-broadcasting-official-guide/?nocache=52361 ↗
Source Article
WhatsApp Broadcast 2026: Benefits, Use Cases & Best Practices
Too Long? Read This First ● WhatsApp Broadcast allows businesses to send bulk messages privately to thousands of users on WhatsApp using the WhatsApp Business API. ● Businesses use it for promotions, updates, reminders, offers, and engagement. ● WhatsApp Broadcasts deliver higher open and engagement…
Original Research
AiSensy
· Original study ↗
Methodology
Compared to emails and SMS
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
WhatsApp Broadcast Messages: 98% open rate. Source: AiSensy (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/whatsapp-open-rates
HTML Embed
<blockquote cite="https://lighthousedata.io/data/whatsapp-open-rates" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>98%</strong> -- open rate for WhatsApp Broadcast Messages<br><small>Source: AiSensy (2026) · <a href="https://lighthousedata.io/data/whatsapp-open-rates" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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