B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
50.89%
50.89% -- open rate for custom automation campaigns (2020)
Custom automation workflows achieved an open rate of 50.89%.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
50.89%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
90
Independence
30
Methodology
30
Freshness
92
Sources (5)
Omnisend
Primary
Tier B
https://www.omnisend.com/ resources/reports/omnichannel-marketing- automation-statistics-2020/ ↗
Source Article
Marketing Automation Statistics 2020
The annual omnichannel marketing statistics reports is ready, and we’ve got the latest statistics from a year-long analysis to help you get ready for 2020.
If you would be interested to check the newest data, we released an annual ecommerce statistics report with main takeaways from 2021.
We saw a m…
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Original Research
Omnisend
· Original study ↗
Segmentation
Industrymarketing
RoleAll marketers
Channelemail
Cite this stat
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custom automation campaigns: 50.89% open rate. Source: Omnisend (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/custom-automation-open-rate
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<blockquote cite="https://lighthousedata.io/data/custom-automation-open-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50.89%</strong> -- open rate for custom automation campaigns<br><small>Source: Omnisend (2020) · <a href="https://lighthousedata.io/data/custom-automation-open-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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