B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
45%
45% -- open rate for niche technical or professional newsletters (2024)
Niche technical or professional newsletters often report open rates above 45% to 60%.
- Reported as a range (above 45–60% depending on vertical)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
45%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
83
Source
Campaign Monitor
Primary
Tier A
https://martech360.com/mobile-tech/digital-advertising/the-rise-of-niche-newsletters-how-b2b-adverti… ↗
Source Article
The Rise of Niche Newsletters: How B2B Advertisers Are Winning with Micro-Audiences
For years, the B2B marketing playbook leaned heavily on scale. Reach out to too many business publications. Aim for your message to catch the eye of the decision-maker who often gets lost in irrelevant content. It felt efficient on spreadsheets, but the reality? Engagement is dropping. Ad blindness …
Original Research
Campaign Monitor
· Original study ↗
Methodology
Range reported as 45-60%
Methodology documented
Segmentation
Channelrss_feed
Cite this stat
Plain Text
niche technical or professional newsletters: 45% open rate. Source: Campaign Monitor (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/open-rate-niche-newsletters
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<blockquote cite="https://lighthousedata.io/data/open-rate-niche-newsletters" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>45%</strong> -- open rate for niche technical or professional newsletters<br><small>Source: Campaign Monitor (2024) · <a href="https://lighthousedata.io/data/open-rate-niche-newsletters" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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