B Evidence Grade B Safe to Cite Recent

98%

98% -- open rate for SMS campaigns (2025)

Name: Open Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-06

2025 · Sender

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Attribution: Sender View source

Lighthouse Research Team

Last verified: 2026-08-11 · How we verify data →

Source verified Evidence graded

Value

98%

Unit

Percentage

Data Vintage

2025

Entity

SMS campaigns

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

70/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (5)

Sender Primary Tier B

https://www.sender.net/blog/sms-open-rates/ ↗

Confidence: 72/100 Vintage: 2025 Channel: Common Crawl

Source Article

The 5-Text Formula: Crafting Messages People Actually Reply To - Betwext - Text Message Marketing

The 5-Text Formula: Crafting Messages People Actually Reply To In 2025, inboxes are overflowing, attention spans are shrinking, and small-business marketers are scrambling for channels that actually work. Enter SMS marketing — a lean, direct line to your audience’s pocket, and when done right, a con…

Also cited by

forbes.com https://www.forbes.com/

2026-08-16

brevo.com https://www.brevo.com/

2026-08-16

Betwext https://www.betwext.com/marketing/the-ultimate-guide-to-using-sms-to-streamline-…

2026-08-11

Atlas Communications https://www.atlascommunications.co/2025/06/25/how-to-run-a-successful-flash-sale…

2026-08-11

Original Research

Sender · Original study ↗

Methodology

Sources: Sender; Emarsys; Textla

Segmentation

IndustryAll RoleAll marketers ChannelSMS

Cite this stat

Plain Text

SMS campaigns: 98% open rate. Source: Sender (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sms_open_rate_average

HTML Embed

<blockquote cite="https://lighthousedata.io/data/sms_open_rate_average" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>98%</strong> -- open rate for SMS campaigns<br><small>Source: Sender (2025) · <a href="https://lighthousedata.io/data/sms_open_rate_average" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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