B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

85%

85% -- open rate for MAIF RCS campaigns (2023)

Name: Open Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-18

2023 · Linkmobility

MAIF achieved an open rate of 85% (or ~85% in a back-to-school campaign) on its RCS campaigns.

Source states '~85%' or 85% specifically for a back-to-school (regreso a clases) campaign, and highlights 85% overall
Canonical metric is email_open_rate, but this is RCS open rate

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Attribution: Linkmobility View source

Lighthouse Research Team

Last verified: 2026-08-18 · How we verify data →

Source verified Evidence graded

Value

85%

Unit

Percentage

Data Vintage

2023

Entity

MAIF RCS campaigns

Geography

EMEA

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

71/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (3)

Linkmobility Primary Tier A

https://www.linkmobility.com/es/success-stories/maif-refuerza-relaciones-clientes-con-rcs ↗

Confidence: 55/100 Vintage: 2023 Channel: Deep Crawl

Source Article

Cómo MAIF mejora la atención al cliente con RCS

Cómo MAIF mejora la atención al cliente con RCS 85% tasa de apertura 80% puntuación de satisfacción 25x interacciones vs correo electrónico Necesidad de simplificar los canales de comunicación complejos Como aseguradora mutual con millones de miembros, MAIF ya había desarrollado un enfoque omnicanal…

Also cited by

brevo.com https://www.brevo.com/

2026-08-18

artemis.bm https://www.artemis.bm/

2026-08-18

Original Research

Linkmobility · Original study ↗

Segmentation

IndustryInsurance RegionEMEA Channelmulti-channel

Cite this stat

Plain Text

MAIF RCS campaigns: 85% open rate. Source: Linkmobility (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/maif-rcs-open-rate

HTML Embed

<blockquote cite="https://lighthousedata.io/data/maif-rcs-open-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>85%</strong> -- open rate for MAIF RCS campaigns<br><small>Source: Linkmobility (2023) · <a href="https://lighthousedata.io/data/maif-rcs-open-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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