B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
22.2%
22.2% -- open rate for North America email campaigns (Q2 2011)
The average email open rate for North America email campaigns in Q2 2011 was 22.2%.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
22.2%
Unit
Percentage
Data Vintage
Q2 2011
Entity
Sample Size
7,700,000,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
Epsilon and the Direct Marketing Association’s Email Experience Council
Primary
Tier A
https://customerthink.com/q2_2011_north_america_email_trend_results/ ↗
Source Article
Q2 2011 North America Email Trend Results
Q2 2011 North America Email Trend Results: Key Metrics Remain Strong and Average Volume Per Client Continues to Increase
Open Rates and Click Rates Steady Compared to Q2 2010
Dallas, Texas – August 30, 2011 – Epsilon and the Direct Marketing Association’s Email Experience Council today released the …
Original Research
Epsilon and the Direct Marketing Association’s Email Experience Council
· Original study ↗
Methodology
Compiled from 7.7 billion emails sent by Epsilon in April, May, and June 2011, across multiple industries and approximately 130 participating clients.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
North America email campaigns: 22.2% open rate. Source: Epsilon and the Direct Marketing Association’s Email Experience Council (Q2 2011). Via Lighthouse Intelligence -- https://lighthousedata.io/data/q2-2011-email-open-rates
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<blockquote cite="https://lighthousedata.io/data/q2-2011-email-open-rates" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>22.2%</strong> -- open rate for North America email campaigns<br><small>Source: Epsilon and the Direct Marketing Association’s Email Experience Council (Q2 2011) · <a href="https://lighthousedata.io/data/q2-2011-email-open-rates" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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