B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
6.7%
6.7% -- open rate for State of Content Marketing report email (Jan 15, 2020)
The State of Content Marketing report email sent on Jan. 15, 2020, had an open rate of 6.7%.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
6.7%
Unit
Percentage
Data Vintage
Jan 15, 2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
86
Source
Brafton
Primary
Tier A
https://www.brafton.co.uk/blog/email-marketing/segmentation-and-personalization-email-marketing/ ↗
Source Article
Segmentation and Personalization in Email Marketing | Brafton
Have you heard?
Email is one of the most valuable channels in your marketing strategy.
Of course you’ve heard this, and you may even be getting sick of hearing it.
You might see things like “you can get a $42:1 return on investment with email marketing!” and think to yourself …
Or, “I’ll believe it …
Original Research
Brafton
· Original study ↗
Methodology
Reported from State of Content Marketing report email
Methodology documented
Segmentation
Channelrss_feed
Cite this stat
Plain Text
State of Content Marketing report email: 6.7% open rate. Source: Brafton (Jan 15, 2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/state-of-content-marketing-open-rate
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<blockquote cite="https://lighthousedata.io/data/state-of-content-marketing-open-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6.7%</strong> -- open rate for State of Content Marketing report email<br><small>Source: Brafton (Jan 15, 2020) · <a href="https://lighthousedata.io/data/state-of-content-marketing-open-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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