B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
17.9%
17.9% -- open rate for February email campaigns (2018)
February email campaigns had the highest average open rate at 17.9%.
- Based on data from Omnisend clients across 7,200+ active online stores analyzed for their 2018 report (covering 2017 data)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
17.9%
Unit
Percentage
Data Vintage
2018
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
86
Sources (5)
Omnisend
Primary
Tier A
https://www.omnisend.com/blog/ecommerce-email-marketing-statistics-infographic/?replytocom=16965 ↗
Source Article
Ecommerce Email Marketing Statistics 2018 [Infographic]
Drive sales on autopilot with ecommerce-focused features
See FeaturesOmnisend is excited to present our brand-new infographic on our Ecommerce Email Marketing Statistics for 2018.
We analyzed data from over 128,000 email campaigns and automated emails sent by 7,200 brands (more than 964 million emai…
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Original Research
Omnisend
· Original study ↗
Methodology
Data from Omnisend's analysis of email campaigns.
Segmentation
Channelrss_feed
Cite this stat
Plain Text
February email campaigns: 17.9% open rate. Source: Omnisend (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/best-open-rate-february
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<blockquote cite="https://lighthousedata.io/data/best-open-rate-february" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>17.9%</strong> -- open rate for February email campaigns<br><small>Source: Omnisend (2018) · <a href="https://lighthousedata.io/data/best-open-rate-february" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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