B
Evidence Grade B
Graded
under review
Safe to Cite
Current
98%
98% -- open rate for WhatsApp worldwide (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
98%
Unit
Percentage
Data Vintage
2026
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
AiSensy
Primary
Tier C
https://m.aisensy.com/blog/b2b-whatsapp-marketing-strategies/ ↗
Source Article
7 Effective B2B Marketing Strategies Using WhatsApp API
B2B purchases are not driven by impulse. They frequently rely on long-established trust and confidence in a company's products/ services.
So, how can you establish that relationship?
Considering email marketing tools? Often, that is the initial thought that arises about B2B marketing. However, let m…
Original Research
AiSensy
· Original study ↗
Methodology
Reportedly
Methodology documented
Segmentation
IndustryB2B
RegionGlobal
Channelmulti-channel
Cite this stat
Plain Text
WhatsApp worldwide: 98% open rate. Source: AiSensy (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/whatsapps-open-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/whatsapps-open-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>98%</strong> -- open rate for WhatsApp worldwide<br><small>Source: AiSensy (2026) · <a href="https://lighthousedata.io/data/whatsapps-open-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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