B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
61.7%
61.7% -- open rate for upsell and cross-sell emails (2023)
Post-purchase emails such as cross-sell and upsell emails have an open rate of 61.7%.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
61.7%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
60
Independence
30
Methodology
45
Freshness
83
Source
SaleCycle
Primary
Tier A
https://www.salsify.com/blog/email-marketing-types-for-successful-ecommerce-campaigns ↗
Source Article
15 Email Marketing Types for Successful Ecommerce Campaigns | Salsify
15 Email Marketing Types for Successful Ecommerce Campaigns
Written By: Lizzie DaveyEmail marketing gives you the unique opportunity to land directly in shopper inboxes.
You don’t have to wait for them to notice your post as they scroll through their busy social feeds. You don’t have to spend tons o…
Original Research
SaleCycle
· Original study ↗
Methodology
Research by sales solution provider SaleCycle
Methodology documented
Segmentation
Channelrss_feed
Cite this stat
Plain Text
upsell and cross-sell emails: 61.7% open rate. Source: SaleCycle (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/upsell-cross-sell-email-open-rate
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<blockquote cite="https://lighthousedata.io/data/upsell-cross-sell-email-open-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>61.7%</strong> -- open rate for upsell and cross-sell emails<br><small>Source: SaleCycle (2023) · <a href="https://lighthousedata.io/data/upsell-cross-sell-email-open-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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