B Evidence Grade B Graded under review Safe to Cite Dated

35.63%

35.63% -- open rate for email marketing (2023)

Name: Open Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-06-13

2023 · Mailchimp

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Attribution: Mailchimp View source

Lighthouse Research Team

Last verified: 2026-07-17 · How we verify data →

Source verified Evidence graded

Value

35.63%

Unit

Percentage

Data Vintage

2023

Entity

email marketing

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

65/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (7)

Mailchimp Primary Tier A

https://www.poddigital.co.uk/digital-marketing-news/how-to-measure-email-marketing-success/ ↗

Confidence: 76/100 Vintage: 2023 Channel: Cc Extraction

Source Article

Les jeunes diplômés européens intéressés par l'e-marketing

L’e-marketing, nouvel eldorado des jeunes diplômés ? Selon une récente étude menée par Efficient Frontier, un acteur majeur de solutions de search engine marketing (SEM) destinées aux annonceurs mondiaux et aux agences, un tiers des e-marketeurs débute leur carrière dans le secteur et un tiers vient…

Also cited by

IMARC Group https://www.imarcgroup.com/marketing-technology-market?utm_source=whatech&utm_me…

2026-07-17

poddigital.co.uk https://www.poddigital.co.uk/digital-marketing-news/how-to-measure-email-marketi…

2026-06-25

blog.datahut.co https://www.blog.datahut.co/post/indian-smartphone-market-analysis-insights

2026-06-30

amraandelma.com https://www.amraandelma.com/ticketing-platform-marketing-statistics/

2026-06-22

mordorintelligence.com http://www.mordorintelligence.com/industry-reports/digital-transformation-market…

2026-06-22

panoramata.co https://www.panoramata.co/marketing-strategy-brand/tresluce

2026-06-14

Original Research

Mailchimp · Original study ↗

Methodology

Mailchimp industry benchmarks

Methodology documented

Segmentation

Channelrss_feed

Cite this stat

Plain Text

email marketing: 35.63% open rate. Source: Mailchimp (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-open-rate-average-2023

HTML Embed

<blockquote cite="https://lighthousedata.io/data/email-open-rate-average-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>35.63%</strong> -- open rate for email marketing<br><small>Source: Mailchimp (2023) · <a href="https://lighthousedata.io/data/email-open-rate-average-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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