B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
45%
45% -- open rate for B2B marketing agency (2025)
An outbound prospecting agency recorded an open rate of 45% on its initial campaign before message optimization.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
45%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
82
Source
Monsieur Lead
Primary
Tier A
https://www.monsieurlead.io/blog/campagne-de-prospection-7f3di ↗
Source Article
Campagne de prospection : 10 étapes pour réussir en 2025
DÉLÉGUER VOTRE PROSPECTION
On peut en discuter.
RÉSERVEZ UN APPELProspection
Comment réussir sa campagne de prospection en 2025 ? Suivez ces 10 étapes pratiques pour structurer, automatiser et performer en B2B.
La prospection reste un levier central de la croissance B2B. Les méthodes d’hier ne suffi…
Original Research
Monsieur Lead
· Original study ↗
Methodology
Agency analyzed email performance.
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
B2B marketing agency: 45% open rate. Source: Monsieur Lead (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-prospection-open-rate
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<blockquote cite="https://lighthousedata.io/data/b2b-prospection-open-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>45%</strong> -- open rate for B2B marketing agency<br><small>Source: Monsieur Lead (2025) · <a href="https://lighthousedata.io/data/b2b-prospection-open-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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