B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
90%
90% -- open rate for text messages (2015)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2015
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
mobileSQUARED
Primary
Tier C
http://digitalmarketingmagazine.co.uk/articles/checking-it-twice-key-steps-to-a-simple-but-successfu… ↗
Source Article
Checking It Twice: Key Steps to a Simple but Successful Holiday Mobile Marketing Campaign
We may have just reached the end of summer, but savvy omni-channel retailers are already gearing up their mobile marketing campaigns for the holiday season.
In the UK, this now not only includes the run up to Christmas and Boxing Day, but the new phenomena of Black Friday and Cyber Monday. While the…
Original Research
mobileSQUARED
· Original study ↗
Methodology
According to mobileSQUARED
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
text messages: 90% open rate. Source: mobileSQUARED (2015). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sms-open-rate
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<blockquote cite="https://lighthousedata.io/data/sms-open-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- open rate for text messages<br><small>Source: mobileSQUARED (2015) · <a href="https://lighthousedata.io/data/sms-open-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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