Information Retention Rate
Statistics & Benchmarks

Verified information retention rate data across 2 regions. Sourced from primary research and validated with evidence grading.

51 data points · 2 regions · Updated 2026-10-02

Compare by Region

Global Region

50 stats
content consumers marketing
65.000000%
Percentage 2025
storytelling-driven content marketing
65.000000%
Percentage 2026
video content viewers marketing
80.000000%
Percentage 2026
content audiences (visual vs read vs heard) marketing
10.000000%
Percentage 2025
text content readers marketing
10.000000%
Percentage 2026
People viewing video content marketing
95.000000%
Percentage 2024
People reading text content marketing
10.000000%
Percentage 2024
content audiences marketing
80.000000%
Percentage 2021
passive lecture-style presentation audiences marketing
5.000000%
Percentage 2025
interactive presentation audiences marketing
50.000000%
Percentage 2025
consumers exposed to information paired with imagery marketing
65.000000%
Percentage 2026
consumers (storytelling research) marketing
65.000000%
Percentage 2025
people receiving information paired with a relevant image marketing
65.000000%
Percentage 2025
People receiving information paired with a relevant image marketing
65.000000%
Percentage 2026
presentation audiences marketing
80.000000%
Percentage 2025
online consumers reading text-only content marketing
10.000000%
Percentage 2019
online consumers viewing content with visuals marketing
65.000000%
Percentage 2019
people consuming written or spoken information marketing
10.000000%
Percentage 2023
video viewers vs text readers marketing
95.000000%
Percentage 2024
people
65.000000%
Percentage 2026
Storytelling audiences (sales/content marketing) marketing
65.000000%
Percentage 2016
well-structured narratives
40.000000%
Percentage 2023
online readers marketing
65.000000%
Percentage 2020
video viewers marketing
94.000000%
Percentage 2018
People shown information paired with a relevant image marketing
65.000000%
Percentage 2020
people (information paired with relevant image) marketing
65.000000%
Percentage 2020
people (information heard only) marketing
10.000000%
Percentage 2020
Video viewers marketing
95.000000%
Percentage 2020
people hearing information (without image) marketing
10.000000%
Percentage 2020
people hearing information paired with an image marketing
65.000000%
Percentage 2020
consumers watching video vs reading marketing
95.000000%
Percentage 2019
people who hear information marketing
10.000000%
Percentage 2017
people shown relevant images with information marketing
65.000000%
Percentage 2017
people hearing information (audio only) marketing
10.000000%
Percentage 2016
people hearing information paired with a relevant image marketing
65.000000%
Percentage 2016
people actively involved in delivering information marketing
66.000000%
Percentage 2012
adulti - metode vizuale (Conul experientei, Edgar Dale) marketing
10.000000%
Percentage 1969
adulti care asculta pe ceilalti (Conul experientei, Edgar Dale) marketing
5.000000%
Percentage 1969
adulti - aplicare practica / invatare experientiala (Conul experientei, Edgar Dale) marketing
75.000000%
Percentage 1969
Presentation audiences (pictures vs text) marketing
65.000000%
Percentage 2016
Adults (seeing and hearing) marketing
30.000000%
Percentage 2016
Adults (visual information only) marketing
10.000000%
Percentage 2016
Adults (seeing, hearing and doing) marketing
90.000000%
Percentage 2016
audiences receiving a story with a statistic marketing
25.000000%
Percentage 2015
audiences receiving statistics alone marketing
5.000000%
Percentage 2015
audiences receiving stories vs statistics marketing
65.000000%
Percentage 2015
People receiving story-based information marketing
65.000000%
Percentage 2007
People receiving statistics-only information marketing
5.000000%
Percentage 2007
Readers of text-only information marketing
10.000000%
Percentage 1971
Readers of text accompanied by relevant images marketing
65.000000%
Percentage 1971

GB Region

1 stat
People hearing information (no image) Media
10.000000%
Percentage 2026

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