B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
94%
94% -- information retention rate for video viewers (2018)
Viewers retain 94% of the information in a video compared to 10% in text form.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
94%
Unit
Percentage
Data Vintage
2018
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
inspectionmanager.com
Primary
Tier C
https://www.inspectionmanager.com/market-real-estateproperty-management-business-social-media/ ↗
Source Article
How To Market Your Real Estate Or Property Management Business On Social Media. - Inspection Manager
Is checking your social media one of the first things you do in the morning? Well you’re definitely not alone – currently 42% of the global population use social media, most on a daily basis. This number is growing by 1 billion each day. 67% of businesses are using Facebook as part of their marketin…
Original Research
inspectionmanager.com
· Original study ↗
Methodology
Blog citing unspecified research
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2018 (current) | 94% | |
| 2020 | 95% | +1.1% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
video viewers: 94% information retention rate. Source: inspectionmanager.com (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/video-info-retention-94pct
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<blockquote cite="https://lighthousedata.io/data/video-info-retention-94pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>94%</strong> -- information retention rate for video viewers<br><small>Source: inspectionmanager.com (2018) · <a href="https://lighthousedata.io/data/video-info-retention-94pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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