B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
10%
10% -- information retention rate for people consuming written or spoken information (2023)
People only retain about 10% of the information they read or hear.
- Approximation ('about 10%')
- Secondary citation from HubSpot curated statistics
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier C
https://webfriendly.com/visual-storytelling/ ↗
Source Article
Beyond Words: Visual Storytelling Examples to Boost Your Digital Marketing
It’s time to review some great visual storytelling examples to give you a competitive edge in your digital marketing. Today’s attention span for social media content may be the size of a mosquito, but we all still love great visuals.
We’ll always stop scrolling to check out a compelling visual post.…
Original Research
HubSpot
· Original study ↗
Methodology
Cited from HubSpot-curated statistics on visual content; secondary citation
Methodology documented
Segmentation
Industrymarketing
RoleAll marketers
Channelcontent
Cite this stat
Plain Text
people consuming written or spoken information: 10% information retention rate. Source: HubSpot (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/text-information-retention-10-percent
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<blockquote cite="https://lighthousedata.io/data/text-information-retention-10-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- information retention rate for people consuming written or spoken information<br><small>Source: HubSpot (2023) · <a href="https://lighthousedata.io/data/text-information-retention-10-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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