B Evidence Grade B Graded under review Safe to Cite Current

10%

10% -- information retention rate for People hearing information (no image) (2026)

Name: Information Retention Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-18

2026 · cision.co.uk

Cite this stat Share How we verify

Attribution: cision.co.uk View source

Lighthouse Research Team

Last verified: 2026-09-18 · How we verify data →

Source verified Evidence graded

Value

10%

Unit

Percentage

Data Vintage

2026

Entity

People hearing information (no image)

Geography

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

cision.co.uk Primary Tier C

https://www.cision.co.uk/resources/articles/the-narratives-of-imagery/ ↗

Confidence: 23/100 Vintage: 2026 Channel: Common Crawl

Source Article

The Narratives of Imagery: How Pictorial Storytelling Influences Conversations About Brands

Original Research

cision.co.uk · Original study ↗

Methodology

Retention measured three days after hearing information; source study not attributed in the article. Contrast figure: 65% retention when a relevant image is paired.

Methodology documented

Segmentation

IndustryMedia RegionGB RoleAll marketers Channelmulti-channel

Cite this stat

Plain Text

People hearing information (no image): 10% information retention rate. Source: cision.co.uk (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/information-retention-no-image-3-days

HTML Embed

<blockquote cite="https://lighthousedata.io/data/information-retention-no-image-3-days" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- information retention rate for People hearing information (no image)<br><small>Source: cision.co.uk (2026) · <a href="https://lighthousedata.io/data/information-retention-no-image-3-days" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

Share on X Share on LinkedIn

Related Statistics

Use this data in your work

Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.

Copy citation Explore similar stats →