B
Evidence Grade B
Graded
under review
Safe to Cite
Current
80%
80% -- information retention rate for video content viewers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
b2w.tv
Primary
Tier C
https://www.b2w.tv/blog/types-of-whiteboard-animation ↗
Source Article
15 Best Whiteboard Explainer Videos & Animation Examples (2026)
Written by Marcus Santiago
Mar 19, 2025, 9:53:04 AM
| Whiteboard explainer videos have become a go-to tool for brands looking to simplify complex ideas and connect with their audience. Whether it’s whiteboard animation videos for education, animated whiteboard videos for corporate training, or white…
Original Research
b2w.tv
· Original study ↗
Methodology
Commonly cited retention claim (similar to multimedia learning research); original study not named in article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
video content viewers: 80% information retention rate. Source: b2w.tv (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/visual-audio-information-retention-80pct
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<blockquote cite="https://lighthousedata.io/data/visual-audio-information-retention-80pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- information retention rate for video content viewers<br><small>Source: b2w.tv (2026) · <a href="https://lighthousedata.io/data/visual-audio-information-retention-80pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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