B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
65%
65% -- information retention rate for Presentation audiences (pictures vs text) (2016)
Information retention rates increase to 65% when pictures are used over text.
- Secondary citation from John Medina's Brain Rules
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Lighthouse Research Team
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Source verified
Evidence graded
Value
65%
Unit
Percentage
Data Vintage
2016
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
John Medina
Primary
Tier C
https://thepresentationdesigner.co.uk/improve-presentation-retention-rates/ ↗
Source Article
How To Improve Presentation Retention Rates
We’ve put together some simple tips on how to improve presentation retention rates for your audience.
We all retain information in different ways. There’s no hard or fast rule as to what works best for everyone, but the general consensus is that adults retain more information if they see, hear and d…
Original Research
John Medina
· Original study ↗
Methodology
Cited from John Medina's Brain Rules; retention improves from 10% to 65% with pictures
Methodology documented
Segmentation
Industrymarketing
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Plain Text
Presentation audiences (pictures vs text): 65% information retention rate. Source: John Medina (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/picture-vs-text-retention-65
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<blockquote cite="https://lighthousedata.io/data/picture-vs-text-retention-65" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>65%</strong> -- information retention rate for Presentation audiences (pictures vs text)<br><small>Source: John Medina (2016) · <a href="https://lighthousedata.io/data/picture-vs-text-retention-65" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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