B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
80%
80% -- information retention rate for content audiences (2021)
People remember 80% of what they see.
- Attributed as a general psychological/learning retention claim without an original study cited
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
meghanmonaghan.com
Primary
Tier C
https://meghanmonaghan.com/5-reasons-use-visual-content-social-media/ ↗
Source Article
7 Proven Reasons to Use Visual Content in Social Media
As a busy team of one, you need your marketing efforts to result in more sales, which is why using visual content in social media is a simple method to attract, engage, and acquire leads and customers.
Sure, everyone is talking about how important visual content is in your strategy. But, you probabl…
Original Research
meghanmonaghan.com
· Original study ↗
Methodology
Commonly cited retention claim (visual 80%, read 20%, hear 10%)
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
content audiences: 80% information retention rate. Source: meghanmonaghan.com (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/retention-80-visual-20-read-10-hear
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<blockquote cite="https://lighthousedata.io/data/retention-80-visual-20-read-10-hear" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- information retention rate for content audiences<br><small>Source: meghanmonaghan.com (2021) · <a href="https://lighthousedata.io/data/retention-80-visual-20-read-10-hear" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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