B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
10%
10% -- information retention rate for people hearing information (audio only) (2016)
People are likely to remember only 10% of heard information three days later.
- Secondary citation without original study details named in excerpt
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2016
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
loudmark.com
Primary
Tier C
https://www.loudmark.com/the-power-of-images-in-marketing ↗
Source Article
The Power of Images in Marketing - loudmark
When people hear information, they’re likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later (source).
Over the past few years there has been a noticeable shift towar…
Original Research
loudmark.com
· Original study ↗
Methodology
Cited research on visual vs. audio information retention; original study not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
people hearing information (audio only): 10% information retention rate. Source: loudmark.com (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/information-recall-audio-only-3-days
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<blockquote cite="https://lighthousedata.io/data/information-recall-audio-only-3-days" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- information retention rate for people hearing information (audio only)<br><small>Source: loudmark.com (2016) · <a href="https://lighthousedata.io/data/information-recall-audio-only-3-days" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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