B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
95%
95% -- information retention rate for Video viewers (2020)
Viewers retain 95% of the information they watch in a video.
- Original research study not cited by the source
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
95%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
nationalstrategic.com
Primary
Tier C
https://www.nationalstrategic.com/patient-communication-the-authenticity-formula/ ↗
Source Article
Patient Communication: The Authenticity Formula | NSG
As a Digital Marketing Firm that specializes in the eye care industry, we’re often asked by ECPs which type of content resonates best with patients. Our answer can be summed up with one word: authentic. A 2019 study revealed that 90% of consumers cited authenticity as a key factor in deciding which …
Original Research
nationalstrategic.com
· Original study ↗
Methodology
Widely cited video vs. text retention comparison; original study not identified
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2018 | 94% | |
| 2020 (current) | 95% | +1.1% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Video viewers: 95% information retention rate. Source: nationalstrategic.com (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/video-information-retention-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/video-information-retention-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>95%</strong> -- information retention rate for Video viewers<br><small>Source: nationalstrategic.com (2020) · <a href="https://lighthousedata.io/data/video-information-retention-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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