B
Evidence Grade B
Graded
under review
Safe to Cite
Unknown
10%
10% -- information retention rate for Readers of text-only information (1971)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
10%
Unit
Percentage
Data Vintage
1971
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Allan Paivio (dual coding theory), cited via Wikipedia
Primary
Tier C
https://www.naxa.ws/visual-thinking-come-puo-migliorare-il-tuo-marketing-e-il-tuo-business/ ↗
Source Article
Visual Thinking: come può migliorare il tuo marketing e il tuo business | Blog NAXA
Visual Thinking: come può migliorare il tuo marketing e il tuo business
Il pensiero che procede per immagini
Il visual thinking è una tipologia di comunicazione che trasforma concetti, idee o programmi in immagini. In altre parole, permette di rappresentare visivamente le informazioni, la conoscenza…
Original Research
Allan Paivio (dual coding theory), cited via Wikipedia
· Original study ↗
Methodology
Figure attributed to Allan Paivio's dual coding theory as cited via Wikipedia; recall measured three days after reading text only. Original study not directly referenced and no study date given, so the theory's publication year (1971) is used as vintage.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Readers of text-only information: 10% information retention rate. Source: Allan Paivio (dual coding theory), cited via Wikipedia (1971). Via Lighthouse Intelligence -- https://lighthousedata.io/data/text-only-information-retention-3-days
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<blockquote cite="https://lighthousedata.io/data/text-only-information-retention-3-days" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- information retention rate for Readers of text-only information<br><small>Source: Allan Paivio (dual coding theory), cited via Wikipedia (1971) · <a href="https://lighthousedata.io/data/text-only-information-retention-3-days" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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