B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
66%
66% -- information retention rate for people actively involved in delivering information (2012)
People actively involved in the process of delivering information retain between 66% and 75% of the material.
- Reported as a range of 66–75%
- Based on unspecified cognitive studies cited in a blog post
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
66%
Unit
Percentage
Data Vintage
2012
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Cognitive studies (unspecified)
Primary
Tier C
https://allvirtual.me/2012/07/25/how-ipads-transform-product-marketing/ ↗
Source Article
How iPads Transform Product Marketing
Original Research
Cognitive studies (unspecified)
· Original study ↗
Methodology
Cognitive studies cited by author; range 66-75%, midpoint used
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
people actively involved in delivering information: 66% information retention rate. Source: Cognitive studies (unspecified) (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/active-info-retention-66-75
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<blockquote cite="https://lighthousedata.io/data/active-info-retention-66-75" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>66%</strong> -- information retention rate for people actively involved in delivering information<br><small>Source: Cognitive studies (unspecified) (2012) · <a href="https://lighthousedata.io/data/active-info-retention-66-75" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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