B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
95%
95% -- information retention rate for consumers watching video vs reading (2019)
95% of consumers retain information communicated through video.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
95%
Unit
Percentage
Data Vintage
2019
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Forbes
Primary
Tier C
https://www.getsubly.com/post/why-is-video-so-important-to-your-brand ↗
Source Article
Why Is Video So Important To Your Brand? | Subly Blog
It’s that time of the year when marketers start to plan for 2020, agencies are ramping up for event and award season, budgets are getting tighter and companies want content that converts. Well, low and behold, we’ve put together all the stats on why video is important to your marketing strategy and …
Original Research
Forbes
· Original study ↗
Methodology
Cited from Forbes; reading retention is 10%
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers watching video vs reading: 95% information retention rate. Source: Forbes (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/video-info-retention-95
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<blockquote cite="https://lighthousedata.io/data/video-info-retention-95" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>95%</strong> -- information retention rate for consumers watching video vs reading<br><small>Source: Forbes (2019) · <a href="https://lighthousedata.io/data/video-info-retention-95" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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