B
Evidence Grade B
Graded
under review
Safe to Cite
Current
65%
65% -- information retention rate for People receiving information paired with a relevant image (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
65%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
cision.co.uk
Primary
Tier C
https://www.cision.co.uk/resources/articles/the-narratives-of-imagery/ ↗
Source Article
The Narratives of Imagery: How Pictorial Storytelling Influences Conversations About Brands
Original Research
cision.co.uk
· Original study ↗
Methodology
Retention measured three days later when a relevant image is paired with the same information; source study not attributed in the article.
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2025 | 65% | |
| 2026 (current) | 65% | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
People receiving information paired with a relevant image: 65% information retention rate. Source: cision.co.uk (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/information-retention-with-image-3-days
HTML Embed
<blockquote cite="https://lighthousedata.io/data/information-retention-with-image-3-days" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>65%</strong> -- information retention rate for People receiving information paired with a relevant image<br><small>Source: cision.co.uk (2026) · <a href="https://lighthousedata.io/data/information-retention-with-image-3-days" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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