B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
5%
5% -- information retention rate for audiences receiving statistics alone (2015)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
5%
Unit
Percentage
Data Vintage
2015
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
London School of Business
Primary
Tier C
https://thestartupvideos.com/storytelling-for-startups-10-tips-to-learn-from-great-startups/ ↗
Source Article
Storytelling for Startups: 10 Tips to learn from great startups
Storytelling for Startups: 10 Tips to learn from great startups
Nowadays, getting anyone to pay attention to our message is harder than getting a teenage off of Social Media; we continue to push creative boundaries to engage people using the newest innovations from games to branded content. While th…
Original Research
London School of Business
· Original study ↗
Methodology
Study by London School of Business cited by the article; range 5-10% midpoint reported.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
audiences receiving statistics alone: 5% information retention rate. Source: London School of Business (2015). Via Lighthouse Intelligence -- https://lighthousedata.io/data/statistics-only-information-retention-lsb
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<blockquote cite="https://lighthousedata.io/data/statistics-only-information-retention-lsb" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5%</strong> -- information retention rate for audiences receiving statistics alone<br><small>Source: London School of Business (2015) · <a href="https://lighthousedata.io/data/statistics-only-information-retention-lsb" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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