B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
10%
10% -- information retention rate for People reading text content (2024)
People tend to retain 10% of the information retained from reading text.
- Attributed to an Insivia report without publication year or methodology specified
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Insivia
Primary
Tier C
https://www.webdew.com/blog/testimonial-videos ↗
Source Article
Testimonial Videos Guide: Your key to marketing success in 2026
Testimonial Videos Guide: Your key to marketing success in 2026
Are you having trouble turning people who visit your website into paying customers? Are your marketing efforts falling flat?
Look no further than the ultimate testimonial video guide for 2024! Testimonial videos are a powerful tool that…
Original Research
Insivia
· Original study ↗
Methodology
Cited in webdew blog as coming from Insivia's report; serves as the text-content baseline against the 95% video retention figure; no date or sample size given
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
People reading text content: 10% information retention rate. Source: Insivia (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/text-information-retention-rate-10
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<blockquote cite="https://lighthousedata.io/data/text-information-retention-rate-10" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- information retention rate for People reading text content<br><small>Source: Insivia (2024) · <a href="https://lighthousedata.io/data/text-information-retention-rate-10" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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