B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
65%
65% -- information retention rate for People receiving story-based information (2007)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
65%
Unit
Percentage
Data Vintage
2007
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
London School of Business
Primary
Tier C
https://www.haystackteam.com/blog/how-to-use-the-art-of-storytelling-for-more-engaging-internal-comm… ↗
Source Article
How to Use the Art of Storytelling for More Engaging Internal Communications | Haystack
Internal communications are the nervous system of your organization. The messages flowing through that system set the tone for team member relationships.
But it's challenging to cut through the digital chatter in our always-on environment. Bland or terse messages often get lost or forgotten before r…
Original Research
London School of Business
· Original study ↗
Methodology
Attributed to the London School of Business; original study not linked and its date is not stated in the article (figure has circulated widely since the 2000s and its provenance is contested). Source reported a range of 65-70%; midpoint used per extraction rules.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
People receiving story-based information: 65% information retention rate. Source: London School of Business (2007). Via Lighthouse Intelligence -- https://lighthousedata.io/data/story-information-retention-rate
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<blockquote cite="https://lighthousedata.io/data/story-information-retention-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>65%</strong> -- information retention rate for People receiving story-based information<br><small>Source: London School of Business (2007) · <a href="https://lighthousedata.io/data/story-information-retention-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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