B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
10%
10% -- information retention rate for people who hear information (2017)
When people hear information, they are likely to remember only 10% of that information three days later.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2017
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Dr. John Medina
Primary
Tier C
https://viralwolf.com/succeed-at-social-media-with-these-tips-tools-visuals/ ↗
Source Article
How to Succeed with Social Media Visuals - Tips and Tools
Can you remember the last really great image you saw in your Facebook, Twitter, or Instagram feed? Did it make you laugh, gasp, or say “awww…”? You might not remember exactly what the text of the post said, but the image–if done right–stays in your mind. As a marketer, you want to effect that same k…
Original Research
Dr. John Medina
· Original study ↗
Methodology
Cited from Dr. John Medina's research on memory retention
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
people who hear information: 10% information retention rate. Source: Dr. John Medina (2017). Via Lighthouse Intelligence -- https://lighthousedata.io/data/audio-info-retention-10-percent
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<blockquote cite="https://lighthousedata.io/data/audio-info-retention-10-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- information retention rate for people who hear information<br><small>Source: Dr. John Medina (2017) · <a href="https://lighthousedata.io/data/audio-info-retention-10-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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