B
Evidence Grade B
Graded
under review
Safe to Cite
Aging
95%
95% -- information retention rate for video viewers vs text readers (2024)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
95%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Insivia
Primary
Tier C
https://studiofets.com/the-roi-of-video-for-internal-communications/ ↗
Source Article
The ROI of video for Internal Communications - StudioFets.
The ROI of video for
Internal Communications
Most people think of video as a tool for marketing and customer acquisition. And while that is definitely true, video can be just as effective – if not more so – for internal communications within your company.
In today’s business landscape, most companie…
Original Research
Insivia
· Original study ↗
Methodology
Cited research by Insivia on viewer retention; secondary citation
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
video viewers vs text readers: 95% information retention rate. Source: Insivia (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/video-info-retention-95-vs-text-10
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<blockquote cite="https://lighthousedata.io/data/video-info-retention-95-vs-text-10" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>95%</strong> -- information retention rate for video viewers vs text readers<br><small>Source: Insivia (2024) · <a href="https://lighthousedata.io/data/video-info-retention-95-vs-text-10" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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