B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
65%
65% -- information retention rate for Storytelling audiences (sales/content marketing) (2016)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
65%
Unit
Percentage
Data Vintage
2016
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
London School of Business
Primary
Tier C
https://rcgworkgroup.com/top-sales-management-consulting-services/ ↗
Source Article
Top Sales Management Consulting Services - RCG Workgroup
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Original Research
London School of Business
· Original study ↗
Methodology
London School of Business study as cited; range 65-70% for stories vs 5-10% for statistics, midpoint used
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Storytelling audiences (sales/content marketing): 65% information retention rate. Source: London School of Business (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/story-retention-vs-statistics-lsb
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<blockquote cite="https://lighthousedata.io/data/story-retention-vs-statistics-lsb" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>65%</strong> -- information retention rate for Storytelling audiences (sales/content marketing)<br><small>Source: London School of Business (2016) · <a href="https://lighthousedata.io/data/story-retention-vs-statistics-lsb" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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