B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
65%
65% -- information retention rate for consumers exposed to information paired with imagery (2026)
When information heard is paired with relevant imagery, retention reaches 65%.
- Attributed generally to studies and Edgar Dale's Cone of Learning
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
65%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
campaignsoftheworld.com
Primary
Tier C
https://campaignsoftheworld.com/news/how-visual-narratives-can-boost-consumer-trust-and-recall/ ↗
Source Article
How Visual Narratives Can Boost Consumer Trust and Recall
In 2026, brands face a fundamental challenge: how to be remembered and, more importantly, trusted. Text-based content and static imagery can convey information, but they often fail to create lasting impressions. Visual narratives, however, engage audiences on multiple levels simultaneously, creating…
Original Research
campaignsoftheworld.com
· Original study ↗
Methodology
Based on Edgar Dale's Cone of Learning as cited by the article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers exposed to information paired with imagery: 65% information retention rate. Source: campaignsoftheworld.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/visual-narrative-retention-65pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/visual-narrative-retention-65pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>65%</strong> -- information retention rate for consumers exposed to information paired with imagery<br><small>Source: campaignsoftheworld.com (2026) · <a href="https://lighthousedata.io/data/visual-narrative-retention-65pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.