B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
65%
65% -- information retention rate for online readers (2020)
Retention of information read online can increase up to 65% when visual images are added.
- Secondary citation from Hatch (2018)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
65%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Hatch C (Disruptive Advertising) / Gutierrez K
Primary
Tier C
https://www.irispublishers.com/jtsft/fulltext/social-media-analytics-in-retail-exploring-consumer-en… ↗
Source Article
Social Media Analytics in Retail: Exploring Consumer Engagement on Facebook
Research Article
Social Media Analytics in Retail: Exploring Consumer Engagement on Facebook
Jaeha Lee*, Kwangsoo Park and Linda Manikowske
North Dakota State University, USA
Jaeha Lee, Professor, Apparel, Merchandising, Interior Design, and Hospitality Management, North Dakota State University, USA…
Original Research
Hatch C (Disruptive Advertising) / Gutierrez K
· Original study ↗
Methodology
Cited from prior research (Hatch 2018 / Gutierrez 2014); secondary citation within the study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
online readers: 65% information retention rate. Source: Hatch C (Disruptive Advertising) / Gutierrez K (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/visual-content-retention-65pct-2020
HTML Embed
<blockquote cite="https://lighthousedata.io/data/visual-content-retention-65pct-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>65%</strong> -- information retention rate for online readers<br><small>Source: Hatch C (Disruptive Advertising) / Gutierrez K (2020) · <a href="https://lighthousedata.io/data/visual-content-retention-65pct-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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