B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
65%
65% -- information retention rate for people hearing information paired with an image (2020)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
65%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
wildapricot.com
Primary
Tier C
https://www.wildapricot.com/blog/nonprofit-marketing-tools ↗
Source Article
10 Inexpensive (or Free) Nonprofit Marketing Tools That Create Stunning Visuals
Posts with images and videos get shared up to 230% more than those without.
On top of that, when people hear information, they’re likely to remember only 10% of it three days later – but if it’s paired with an image, they will retain 65% of the information.
The most successful campaigns I’ve seen ta…
Original Research
wildapricot.com
· Original study ↗
Methodology
Retention three days later when paired with an image; original research not identified
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
people hearing information paired with an image: 65% information retention rate. Source: wildapricot.com (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/image-paired-retention-65
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<blockquote cite="https://lighthousedata.io/data/image-paired-retention-65" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>65%</strong> -- information retention rate for people hearing information paired with an image<br><small>Source: wildapricot.com (2020) · <a href="https://lighthousedata.io/data/image-paired-retention-65" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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