B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
10%
10% -- information retention rate for Adults (visual information only) (2016)
Adults retain approximately 10% of what they see.
- Secondary citation from National Highway Institute
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2016
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
National Highway Institute
Primary
Tier C
https://thepresentationdesigner.co.uk/improve-presentation-retention-rates/ ↗
Source Article
How To Improve Presentation Retention Rates
We’ve put together some simple tips on how to improve presentation retention rates for your audience.
We all retain information in different ways. There’s no hard or fast rule as to what works best for everyone, but the general consensus is that adults retain more information if they see, hear and d…
Original Research
National Highway Institute
· Original study ↗
Methodology
Cited from National Highway Institute; secondary citation without methodology
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Adults (visual information only): 10% information retention rate. Source: National Highway Institute (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/adult-retention-seeing-national-highway-institute
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<blockquote cite="https://lighthousedata.io/data/adult-retention-seeing-national-highway-institute" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- information retention rate for Adults (visual information only)<br><small>Source: National Highway Institute (2016) · <a href="https://lighthousedata.io/data/adult-retention-seeing-national-highway-institute" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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